About Self-Care Rituals for Entrepreneurs

Alexa Masters founded Self-Care Rituals for Entrepreneurs in 2020 to be the go-to hub for spiritual entrepreneurs to gather, learning and receive support for using self-care as the magic ingredient for creating the business and life they desire.

 

Our mission is to empower spiritual entrepreneurs who want to create a profitable and purposeful business that aligns with their full authentic and radiant selves. Our courses and trainings help empower business owners to incorporate self-care rituals as a way of life empowerment

About Alexa

Alexa is a transformational catalyst, strategist, speaker and teacher with over 12 years training professionals from around the world. As former IT director at a Fortune 500 company, she was recognized as the go-to expert and evangelist in her field.

 

Due to increasing demands from her job and being asked to perform tasks that didn’t align with her values, in 2017 Alexa left her corporate job to focus full time on her side gig as a relationship coach … and spent time healing from her debilitating hypothyroidism and adrenal fatigue, which left her barely able to get out of bed in the morning. During this time, Alexa learned two things: First, almost all of her clients’ relationship issues could be resolved by understanding and practicing deep self-care and by loving thyself. And second, to heal from autoimmune disorders and adrenal fatigue requires a deep and consistent practice of … you guessed it, self-care.

 

Self-care wasn’t a new concept to Alexa. In 2010 after her divorce, she became determined to never repeat the mistakes she had made by choosing the partner she had, and behaving the way she had when she was with him. Lack of enforcing boundaries, allowing verbally abusive behavior, and submitting to a man who wasn’t willing to hold space for her authentic and sensitive self, led her on a spiritual and emotional healing quest. She began the deep healing processes of recovering from the damage of growing up with a family of narcissists. Self-care was the name of the healing game.

 

Alexa has come to embrace self-care as more than a fun luxury. For her, it’s a way of life, a necessity to keep her physically healthy, emotionally grounded, mentally sharp and spiritually connected.

 

Today, Alexa lives with her boyfriend of nine years, twelve-year-old step-daughter and Swiss Mountain / Aussie mix dog in Northern California. Her favorite activities are drawing, spiritual activities that help her feel connected to God, eating her boyfriend’s homemade sushi rolls and simply enjoying the moment.